04 · Innovation / Publishing

oBKo: The Alzheimer’s Book

A.L.M.A. & Penguin2023
The work

oBKo transformed a bestselling novel into three altered editions, each recreating a major symptom of Alzheimer’s: repetition, memory loss and chronological alteration. The intervention put readers inside the experience before giving the books back to the public.

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Case Study.

oBKo case study