Seconds
The premise
One second they know where they are.
One second they know where they are. The next, they don’t. A print campaign for A.L.M.A. used light, shadow and interrupted moments to make Alzheimer’s disorientation visible.
Campaign gallery
The premise
One second they know where they are. The next, they don’t. A print campaign for A.L.M.A. used light, shadow and interrupted moments to make Alzheimer’s disorientation visible.
Campaign gallery